Marketing For Beginners

0 modules

0 lessons

Your Instructors

Sayandeep

Javascript, Python

Course Overview

Are you new to the world of marketing and want to build a strong foundation from scratch? Marketing for Beginners is designed to introduce you to the core principles, strategies, and tools that drive successful marketing in today’s fast-changing world.

In this course, you’ll learn how businesses attract, engage, and retain customers through both traditional and digital channels. We’ll break down complex concepts into simple, actionable insights—making it easy for beginners to understand and apply.

You’ll explore:

The fundamentals of marketing and why it matters.
Key frameworks like the 4Ps (Product, Price, Place, Promotion).
How to define your target audience and build customer personas.
The basics of branding, positioning, and value creation.
Essential digital marketing tools: social media, SEO, email marketing, and more.
How to analyze campaigns and measure success with simple metrics.

By the end of this course, you’ll not only understand marketing theory but also gain practical skills you can apply to small businesses, startups, or personal projects. Whether you’re a student, aspiring marketer, or entrepreneur, this course will give you the confidence to start your marketing journey.

What you'll get out of this course

Introduce fundamental concepts of marketing.

Build understanding of key marketing frameworks and strategies.

Develop practical skills in digital and traditional marketing.

Strengthen ability to analyze markets, customers, and competitors.

Encourage creative and data-driven thinking in marketing decisions.

Course content

Course syllabus is being prepared and will be available soon.

Your Instructors

Sayandeep

Javascript, Python

No additional information available about this instructor at the moment.

Mondira Chanda

Master in Javascript

No additional information available about this instructor at the moment.

Shivam Kumar

I’m Shivam Kumar, the Founder of Anotech India Solutions Pvt. Ltd. and Upraise Learning, combining IT solutions with cutting-edge ed-tech initiatives.

With 6+ years of experience across MNCs and startups, I’ve worn many hats — from sales and marketing to operations, learning & development, business strategy, product management, and product delivery, leading teams of 50+ professionals along the way.

I’ve collaborated with Unacademy, Byju’s, and other tech, ed-tech, and fintech organizations, gaining hands-on expertise in building, scaling, and mentoring teams. My passion lies in mentorship, corporate training, and skill-based learning, empowering individuals to bridge the gap between academic knowledge and industry readiness, unlock their potential, and accelerate their careers.

🌟 I’m here to guide, inspire, and help you achieve your professional goals.